Helping People Gain a Better Understanding of Advertising. ■Advertising Activities 　Another responsibility of the JAAA is to ensure that consumers fully understand advertisements. This is done with the cooperation of media companies, placing informative advertisements in newspapers and magazines in order to give the reader a deeper understanding of advertising. 　 Advertisements for the year 2008 　 Japan Advertising Agencies Association Copyright 2010 Japan Advertising Agencies Association All rights reserved.