|
|
 |
| |
| A
step forward for Japanese advertising. |
 |
The JAAA was created to bring advertising companies together,
to stimulate the creation of new ads, and to foster quality
advertising. Since its foundation in 1950, the JAAA has
grown considerably as the representative organization
of the Japanese advertising industry. As of April 2008,
our member companies account for approximately 70% of
Japan's total advertising expenditure of \6,692 billion
(2008 Dentsu Survey), a figure which gives us a tremendous
social responsibility. It is up to us to foster ads which
benefit society as a whole and provide people with the
information they need to improve their lives. Advertising
plays a major role in society, and we at the JAAA will
do our utmost to uphold its quality.
|
| |
 |
Objectives
and Activities of the JAAA |
|
The JAAA has
clear objectives - to contribute to the growth of the
Japanese economy, and to improve living standards. It
attempts to realize these objectives through promoting
the sound development of the advertising business and
the enhancement of advertising activities. It also employs
the following activities and research projects.
|
| 1. |
Conduct
of surveys and research with a view to increased
operations efficiency within the advertising industry. |
| 2. |
Assessment
of modernized methods of advertising transactions. |
| 3. |
Actions
to promote advertising ethics. |
| 4. |
Conduct
of surveys and research into the enhancement of
advertising technologies. |
| 5. |
Liaison
and cooperation with relevant organizations. |
| 6. |
Collection
and recommendation of advertising related information. |
| 7. |
Various
assorted operations for the accomplishment of association
objectives. |
|
|
|
| |
| Japan Advertising Agencies Association |
|
| Copyright 2010 Japan Advertising Agencies Association All rights reserved. |
|
|
