■THE JAAA REPORTS (published on the first of each month)
THE JAAA REPORTS is a monthly bulletin with an external
role to express the opinions of advertising companies,
it also acts as an intermediary between members. The report
has a very open policy and has published the views of
new employees and company executives alike since 1957.
Special editions of the report include prize-winning essays
and reports on advertising study tours overseas. |
| |
|
■An Introduction to the Advertising Business (biennial)
This is a manual for employees newly recruited to member
companies. Although there are a lot of books on the market
that are related to advertising, this manual has acquired
a reputation for being highly practical, offering information
which can be instantly applied to real situations. The
15th edition was published on March 15, 2004. |
 |
| |
|
| ■Newspaper
Advertising Rates (published in June and December
every year.) |
|
■Broadcasting
Advertising Rates (published in August every year.) |
 |
|
 |
| Produced
by compiling information from media companies nationwide
and publishing them in one convenient book. It has
been widely used as a source material within the
advertising industry since it was first published
in 1957. |
|
| |
|
■A
Guide to Environmental Communication for advertising business
(published in October,2008)
This guide clearly summarizes how environmental issues
should be addressed in the present age,and is vital information
for advertisers. Its main focus is an explanation of ISO
14021 environmental labels and declarations(Type Ⅱ). |
 |
| |
|
■The
Casting Operations Handbook (published in February, 1999)
Casting has become a very important aspect for the creative
departments of advertising agencies. This practical manual
gives clear information concerning the planning, negotiation
and drawing up of contracts for working with national
and international personalities. It also includes examples
of law-related problems and possible difficulties. |
 |
| |
|
■Advertising
Transactions and the Withholding of Tax (published in
June, 2003)
In advertising transactions, the withholding of tax is
a complex matter involving a difficult decision-making
process. This practical guide gives clear explanations
concerning the withholding of tax, with specific case
examples presented in Q & A style. |
 |
