The JAAA was created to bring advertising companies together, to stimulate the creation of new ads, and to foster quality advertising. Since its foundation in 1950, the JAAA has grown considerably as the representative organization of the Japanese advertising industry. Our member companies account for approximately 70% of Japan’s total advertising expenditure, a figure which gives us a tremendous social responsibility. It is up to us to foster ads which benefit society as a whole and provide people with the information they need to improve their lives. Advertising plays a major role in society, and we at the JAAA will do our utmost to uphold its quality.