Yoshida Hideo Memorial Award is established in 1964.It was long commemorated for his achievement and service of advertising industry modernization by the late Mr. Hideo Yoshida (former president，Dentsu) as the Secretary-General of the Japanese newspaper broadcast advertising business company association which is the past of this association.
In the operating research and practice of the direction
(1) Person who contributed to improvement and development in the advertising industry
(2) Person who achieved the remarkable actual result for the industry in operating research
(3) Account business, a medium, work, marketing, investigation, general affairs, accounting, etc. do not ask how of an occupational description, and it is not asked that they are an administrator and a general employee in the direction which obtained excellent results. The selection range of a winner is taken as the individual belonging to this association member company and a group.